About us

ETERNAL PLUSS - is a fashion creative team that is the embodiment of passion and talent. Most of our team members grew up in middle and low class families, and we have overcome the difficult challenges associated with ethnic violence. We are proud that our team is made up of 100% Russian-speaking Estonians and we strive to convey our unique ideas and experiences through our designs. 

Our goal is to bring our culture into the fashion world and make it an integral part of the industry. Our brand does not tie itself to any specific subcultures, because we believe that fashion should be accessible and understandable to everyone.

We absolutely love our work, so every design we create reflects our passion and dedication to art. We strive to create products that inspire and bring joy to our customers.

Eternal Pluss was founded in 2022 and since then we have continued to grow and develop despite all the difficulties we have faced.

We believe that fashion is not only a way of expressing style, but also a powerful tool for changing the world.
We are proud that our brand can contribute to this process by connecting cultures and inspiring people to new achievements.